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# Banner Advertisements

When you are trying to make money off of the articles on your website , it is important to effectively promote your site so that you will attract customers and they can see just what a good , quality site you have . There are several ways so market and promote your website , one of them being though banner advertisements .

What Banner Ads Can Do For You

Banner ads can help bring visitors from others sites to your own . Although monthly fees can be expensive to advertise on high traffic sites , in the end it may be cheaper and/or a faster way to start seeing significant revenue from your website efforts , rather than waiting for SEO techniques to bring your own site to the top of search engine results . Aside from paying to advertise on someone else’s site , there are also free banner exchanges to choose from . We will look at the pros and cons of each banner advertising method below .

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners . Their banner will go on your site and your banner will go one their site . Although this option is free , there are two main problems with it . First , if you want your banner on a significant number of sites , it will mean cluttering your own site up with these banners . This could even shot you in the foot if you run an affiliate website because , instead of clicking on your affiliate links , your visitors may be clicking on your banner exchange links . Secondly , you have to be really careful about the types of sites that you exchange banners with . Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content . These “banner farms” or “link farms” will do nothing positive for your site and , in the meantime , you will be bringing them potential traffic .

Paid Banner Ads

As we saw above , paid banner ads cost money , but they will eventually pay off if you choose the right ones . You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy . You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page .

All in all , banner ads can end up being profitable for you site if you go about it the right way . If you do decide to check out banner advertisement as a marketing avenue , be sure to keep the above tips in mind . . . . . . .

# The Importance of Keywords

Keyword density and placement are important parts of optimizing your articles for search engines . Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword , so that your article will come up when someone searches for that keyword .

What is a Keyword ?

A keyword is a word that is going to be placed in your article several times , not just once as that would make every word a keyword . When a spider sees that you have a word placed several times in an article , it will determine that your page may be useful to users that search for such a keyword .

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words , this is known as “keyword stuffing” . When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word , and will instead penalize your site and your page for doing such . This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times .

What is Keyword Density ?

Keyword density is how many times your keyword is placed in your article . Most use a percentage to determine how many times they will put a keyword in an article . For instance , if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times . You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic , however , in the end you will have to determine which density is more profitable for your articles . Each webmaster as their own density that they like to achieve based on past results . As long as you don’t over optimize and you are making sufficient profit from your rankings , then you can choose whatever keyword density you like .

The Right Density

No matter what exact density you choose , it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect . Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people . . . . . . .

# Article Directories

Article directories are websites that house free articles . These articles are usually put there by whoever owns the copyright to them as a promotion method . Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information .

Articles directories are a great place to put your articles so that they will make you money . By using this method , people who are interested in your product or service will see your article , view you as an expert in the subject , and will visit your website . Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website) , you can always hire a writer to do the work for you . Getting quality articles written will be expensive up front , but they will pay for themselves in no time , either through affiliate sales or selling your own services , and everything from then on is pure profit .

Let’s take a real life example . Imagine that you are an accountant working from home . You write an article on an accounting topic and place it on various article directories . Those who are looking for the subject you wrote about will read your article , see that you have the knowledge and skill that is needed to do a job for them , and visit your website or contact you via e-mail . Your article just gained you a new client who may use your services regularly , but will definitely give you a nice profit at least once .

Furthermore , since you have posted it on a free article directory , others who have affiliate websites about accounting will inevitably use your article for their website . Since they must attach your byline to it , this will bring you even more exposure for every website that re-posts your article . This because you will be benefiting of off the traffic that they get to their website .

There are numerous article directories out there for you to utilize . Your bet best is to put a copy of each of your articles on everyone for maximum exposure . It will eventually help to bring more traffic and customers to your website , which will lead to new orders and more profit . . . . . . .

# Becoming an Affiliate

If you can either write articles or have the promotion and marketing knowledge to publicize articles that others write , becoming an affiliate for several companies may be a great way for you to generate a good income right from your own home . You can do this by receiving part of the revenue off of sales that the company gets from people who “click through” from your website via the company’s links that are placed on your pages .

Since you will be promoting a product or service , you will need a killer sales pitch and website content to get your readers interested in the product , convince them that they cannot live without the product , and to keep them coming back to your website time and time again for more recommendations and your useful content , which will get them clicking on your links once again . Although many affiliate companies only give you money off of the first sale you make from each customer , you have the option of promoting a good range of companies so that you can still make a profit off of your returning customers .

If you cannot write this kind of content of your own , there are many ways to pick up free or paid content to place on your affiliate website . There are many reasons why paying for such articles would be to your advantage . First , you will be able to tell the writer exactly what you want , what product you are trying to sell , and what direction they can go in to keep your readers interested and informed . On the other hand , when you search for free content , you are limited to what is already out there . Secondly , you will own the copyright to this content . That means that no one else can reuse it without your consent . If you opt for free content , you will be sharing that content with an unknown amount of other affiliate websites , plus the original author will be able to place their byline at the bottom of the article which could result in them stealing your traffic .

There are many products that have nice affiliate commission rates for those who know how to pre-sale their product and deliver click through customers who are ready to buy . As long as you choose to promote a product or service that can be very useful to a wide variety of people , then pre-selling your chosen company may not be that hard at all . The key in this situation may likely be getting those customers to your website so that they have a chance to see your recommendations and click on your affiliate links . . . . . . .

# Finding a Writer

Finding the right freelance writer to produce your revenue generating articles can take a bit of time , however , if you find one that can easily take on another regular client and the two of you work well together , then that one difficult search will turn into a lot of profitable articles .

When you start your search , you may want to begin with a very small group of articles , just in case you happen too hook up with a writer that you are less than thrilled with . It is important to keep in mind that there are several different types of writing and each writer might be highly skilled in one area , yet lack in another . For example , there is creative/fiction writing , biographical writing , news writing, general informational article writing , critical writing , copy-writing , poem/verse writing , technical writing , medical writing , essay/report writing , and sports writing . Although a writer may be highly skilled in one area , many freelance writers spread themselves out into others areas as well . So , it is critical that the writer you choose can produce the type of content that you need .

To find a freelance writer , you can look at various freelancing websites that will allow you to post the specification of your project and your budget .

From there , writers will make bids on your project and provide you with writing samples so that you can get an idea of their skill level . Make sure that you choose a writer who gives you a sample of the type of article that you are looking for . For example , if you are looking for a copy-writer , do not hire someone who only sent you a sports writing sample . He or she may be an outstanding sports writer , but copy-writing is about selling (a product , service , or yourself) to your website visitors .

In conclusion , the more you are willing to pay per article , the more bids you will get from quality writers who know how to entertain and inform your website visitors so that they keep coming back for more . Writers know that you will eventually make a ton of money off of each article or content piece . So although $30 or more for a 500 word article may seem like a lot , when you think about the service they are providing you and the time and effort that they put into your piece , then you will realize that it really is not a lot for that one article . If you pay for quality , you will be amazed at how much you will eventually make off of your articles . . . . . . .

# About Free Article Content and Its Problems

Some webmasters try to use articles from free content directories to get visitors to their site and make some money . This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding , yet need to built small niche websites to visitors to their site so that they can begin making revenue .

Although this can sometimes be the only option for those who are running on a non-existent budget , it is not a way that will effectively build your website or revenue . There are a few potential reasons why this may be detrimental to your business building efforts .

Problems :

1 – Search Engines : Search engines will only look down upon your site if it has the exact same duplicated content than other sites . The more sites that share your content , the less it will help you achieve good search engine rankings .

Good search engine rankings are essential in getting visitors to your site so that they have a chance to click on your affiliate links . If you cannot even get visitors , then will never make an revenue . Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers , should be priority one .

2 – Getting visitors to click : Although getting your site high on search engine result pages and acquiring site visitors is hard work , unfortunately this is only half of the battle . You must also be able to convince those visitors to click on your affiliate links . If your visitors see the same content they have seen on a multitude of other sites , they will be least likely to click on your links . This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject .

If your content is just duplicated from other sites , you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations . This will reduce the number of website visitors who will be willing to click through .

3 – Author Bylines : Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules) . This posts a problem because most author bylines include links . When a reader gets done reading a really intriguing article , there is a strong possibility that they will click on the author’s byline link rather than your affiliate links . This is the entire reason why these authors offer free content to begin with , so that they may get their name and links out there to the public . Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors .

Once you put these three problems together , you are looking at a serious decline in revenue simply because you used free website content from article directories . Although it may be the only option for some , if you have the funds to buy your own original content , then you should go this route . If you don’t have the funds , however , you may be better off writing your own content and then hiring professional services once you have made a profit to work with . . . . . . .

# Where to Find Affiliates For Your Niche Website

To make money with articles that you place on websites , you will also need a variety of good affiliate links that will help to generate revenue . It is important that you know where to find affiliates and that you choose the best affiliates for you and your niche site .

When you pick an affiliate , it is important that you determine which companies you will profit best from based on the frequency that the product is likely to sell . There are several types of affiliates and some will offer you more money from a sale than others will . Before you get hazy-eyed by dollar signs , however , remember some products are bound to sell more than others . If you sell on product four times a year from a little known company that gives you $100 per sale or sell a well known product 3 times a week at the rate of $10 per sale , then you will make much more money with the $10 per sale product . Often times large well known companies will offer a very small profit per sale because they are established and know that their product is likely to sell well . Small , unknown companies , on the other hand , need all of the promotion they can get . Also , because they are unknown , their products are likely to sell less frequently .

The most important rule when picking affiliates to promote on your site is to pick products that would be of interest to those who would likely visit your niche site . Otherwise you will be promoting a product to a group of people who do not even want nor need it . If your niche site targets parents of young children , then promote baby products . If you niche site targets gardeners , then promote gardening products . If you promote baby products to gardeners , you are almost guaranteed to not make a profit no matter how much money the affiliate company offers for a sale .

Lastly , there are two main ways to find an affiliate company for your niche website . You can sign up with a company that manages the accounts of hundreds of companies , big and small , and apply for the products within these accounts or you can do a web search for companies that would match well with your niche , visit their websites , and see if they advertise an affiliate program . . . . . . .

# What Kind of Experience Do I Need?

When you are trying to make money with articles , the beauty of it is that you don’t really need previous career related experience and that you can learn the ropes as you go . That being said , there are some skills that you will need to teach yourself or pick up along the way to make your sites successful . You can’t go in not knowing anything , not learning anything , and still expect to make a good income (or any income at all) .

First , you will need to know how to pick out the correct articles to make your sites successful . There are many types of content , from free content to high dollar content , and each comes with its own advantages and disadvantages (although high dollar content is more likely to give you a successful site in the end) .

Second , you will need to know how to choose keywords that can help you get a good amount of traffic , without being too competitive to get on the first or second page . If you choose highly competitive keywords that are used by large , mammoth website , you are likely to never get up to those much needed first two pages .

Third , you will need to know how to optimize your websites for various search engines . Search engine optimization skills will allow you to get high rankings for your chosen niche keywords , which will help to get visitors and make profit .

Fourth , if you opt for a large website that you will focus most of your internet marketing career on , you will also need to know how to market your website to your intended audience through paid banner ads and text links . If you prefer very small 2-5 page niche sites , then promoting all of them this way will not be cost effective and will eat up more profits than it is worth .

If you can capture some of these skills and attack them aggressively during your first few small websites or the first few months of a larger website , then you will eventually become an expert . Since you can learn the ropes first hand on your own , the only thing that you will need to do before you begin your new career is to read up on how to get started (maybe purchase an internet marketing e-book or two) and make sure that you have the funds available to start a small site . . . . . . .

# Niche Websites

Choosing a good niche subject to base your website around is one of the most important aspects of making money off of your articles . This will give you a foundation to build from and you can target one general audience with a pack of keywords that they are most likely to be searching for . You should take each one of these keywords and use it for the basis of one article on each page . This way , even though you are targeting one specific subject , you will be sure to interest a wide variety of people in that one niche . They may also find other pages that interest them , which will keep them returning to your site to learn new information about the niche subject .

The best way to find keywords for your niche subject is to use a keyword software program and type in the word that is the subject of your niche . This will generate a list of keywords or phrases that contain your niche and will also show you approximately how many people search for each word or phrase . Some software programs may also tell you how many sites are out there to compete with for each word or phrase (this will help you know if those sites are worth competing with for the number of searches out there) . You then deicide which of these would be most profitable by determining which have the least amount of competitors , so that you have a chance at making it to the first or second page of search engine results , but that also have a decent amount of people looking for that keyword or phrase each month . These will be the keywords or phrases that you will base the pages of your niche site on .

If there are a number of topics that you like , pick the one that you feel would be easiest to start with and then , once that site is built and generating some revenue , you can start another site . The most profitable website marketers , who use their talent of finding niches and combining that with good site content and a handful of affiliate links , have a good amount and variety of niche sites that they have started . You are never limited in what you can do with niche website marketing , unless you find out that you do not have the marketing skills or the needed funding to make it happen . Otherwise , the sky is the limit !

# Freelance Writers

If you cannot or do not wish to write your articles yourself , you can search different outsourcing companies to find a freelancer writer to help you grow your business and your website . These freelancers will ghost write articles for you which means that you will own all copyrights to the material that is produced to do with what you want . Freelancer writers have a talent for writing , however , they would rather make quick money off of writing for others , rather than taking the time to build a niche website that will need to be heavily marketed and promoted to begin earning revenue . They are usually not marketers , but rather people who have a gift for the written word . On the other hand , those who are looking to make money from articles are marketers . They are looking to build websites that will give them long term revenue , rather than one quick payment and that is it . This Internet pool or freelancer writers will open up a good opportunity for you to receive the quality , original content that you are looking for to build your niche site . . . . . . .

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