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# Learning About the Program and the Most Important Rule

How Does Google Adsense Program Work For Webmasters Wanting to Earn Income ?

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text . For example , if you write content about lawn mowers , you will likely see ads from lawn mower manufacturers and/or retailers on that page . When someone clicks on those ads , the advertiser pays Google and Google pays you . Of course , the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering .

In fact , Google is very strict about the integrity of this process . You are forbidden to click on your own ads . If you do , your Adsense account will be terminated and you might never get it back . You are also prohibited from asking others to click on “your ads” . It makes sense . Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ads .

The good news is that it’s not necessary to “cheat” . Google Adsense is so easy you’ll make more money just going by the rules . Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads . Just think , somebody in Indiana buys a lawn mower and you get a commission !


What Not to Tell Others About the Google Adsense Program u The Most Important Rule

Sympathy only goes so far . Not only is it against the Google Adsense Program Policies but if you realy on friends and family members to click on your ads instead of diligently working the program , you’re cheating yourself u and the Google Adsense Program .

The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program .

Besides , if you’re asking people to click on your ads , that means you’re not optimizing your site for valid clicks as well as referrals . Use that same energy to polish your content and your site . When family and friends ask what you’ve been up to , you can proudly show them your hard work . When they see how excited you are , you’ll see your referral revenue go up . . . . . . .

# Where to Place Ads on Your Web Pages

Deciding Where to Place Your Google Ads on Your Web Pages so That They Will Be Most Profitable

This is one of the best parts of the whole Google Adsense experience . No one else gets to make this decision except you . It’s your page . You get to decide how many ( up to 3 ads per page) , what colors and shapes you will use and on what part of the page the ad will be placed . Should you place your ads at the top or bottom ? In the middle of the text ? To the left or right ?

The most important decision should be based on the needs of the visitors to your site ? What are they looking for ? Are they there to read or merely to browse . If they are there to read an entire article , say , you might try placing your ads at the bottom of the page so they will have something to do next . Some publishers swear by placing the ads at the top left of the page because they think customers look there first .

The fun thing is experimenting with all the possibilities . Try different ad locations and different colors for a week and note the differences in your reports . When you hit on something successful , you’ll see the difference . . . . . . .

# Keeping Your Account From Being Disabled and Useful Books About the Program

How Can I Make Sure That My Account Will Not Be Disabled ?

Google Adsense Program Policies make no allowances for deceptive practices . The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site .

Google has made it abundantly clear not to click on your own ads or ask others to do so . But what about practices a publisher may not purposely carry out ?

Make sure that ads associated with Google never appear in an unrequested pop-up . Don’t be talked into purchasing traffic for your site that may contain adware .

Respect the Google trademarks. Don’t use any Google trademarks or logos without their consent .

Don’t change the Adsense code . If you’re a pro at html , don’t assume you can add your own code . If you’re new to html , simply copy and paste the offered code . Don’t mess with it .

Provide a good environment for advertisers and a positive user experience . Don’t try to be deceptive in any way . Google’s rules may sound strict , but believe me , protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s . After all , a positive , honest Google Adsense program means more money for all of us . . . . . . .

# About The Google Adsense Report

Understanding the Google Adsense Report

When you log into your Google Adsense account , you are automatically taken to the page where you can view all your Adsense activity .

On the Reports tab , you’ll see “Today’s Earnings.” This is the approximate amount you have earned today from your Google Adsense account . Earnings are not final at this point and could be adjusted for invalid clicks or fees .

It’s interesting to look at the breakdown . As you can see , Adsense for Content , which refers to the targeted ads appearing on the pages in which you have written content , is listed first . Here you will see the number of page impressions listed in the first column . While a page impression is generally the same as a page view , that is not always the case . For a more detailed definition of a page impression , see Google Adsense support , click on Your Adsense Account and then click on Your Adsense Report .

Next , you’ll notice the number of clicks . This refers to the number of times “your ads” were clicked on .

Page click through rate or CTR is in the next column shown as a percentage . It represents the percentage of the time an ad was clicked on after viewing your page .

Page eCPM which stands for effective cost per thousand impressions . It is calculated by dividing total earnings by the number of page impressions in thousands .

Don’t be intimidated by these statistics . The bottom line , your earnings , is what really counts . As you become more familiar with Google Adsense , statistics will become like second nature . First , just start . . . . . . .

# How is Google Adsense Different From Other Ad Networks ?

Primarily because it is Google and that carries a lot of clout just with name recognition alone . But here are some advantages to being a part of the Google Adsense network :

Getting started is fast and easy and requires no technical knowledge . Google Adsense even provides html code for easy implementation with clear instructions .

Google Adsense has both the Adsense for Content feature and the Adsense for Search feature .

Google Adsense not only provides keyword targeted ads but site targeted ads as well , maximizing your potential for revenue .

Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads .

Google Adsense provides an extensive support site that is easily understood . . . . . . .

# Useful Books About the Google Adsense Program For Users of All Stages

Do you need to buy a book to use Google Adsense ? Not necessarily . Google’s support page has a wealth of information . But you might consider it if you want to read a personal account of an Adsense wizard such as Eric Giguere or say , if you want to learn more about HTML . ‘Who Let the Blogs Out : A Hyperconnected Peek at the World of Weblogs by Biz Stone has a lot of information on blogging as well as information about Google Adsense . The following is just a few books you can find at on the subject :

Make Easy Money with Google : Using the Adsense Advertising Program By Eric Giguere

The Google Adsense Handbook By Angus McLeod

Google Advertising Tools : Cashing in with Adsense , Adwords , and the Google APIs by Harold Davis

Top-Paying Google Adsense and Adwords Keywords for Pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman

The Complete Idiot’s Guide to Growing Your Business with Google By Dave Taylor

# What Are URL Channels and How to Organize Them in Google Adsense

URL Channels allow you to view detailed information about the performance of your Adsense for Content pages .

Suppose you have a blog at and you also have a blog at . It might be interesting and profitable to track which one is getting more clicks . Log in to your Adsense account and click on Adsense for Content . Scroll down until you see Channels and click on manage channels . You may need to scroll up when the next page loads . Under Manage URL Channels you would type and click on Create New Channel . You will immediately see in the Active URL Channels dialogue box Now type in in the same channel text box and again click on Create New Channel . You now have two channels and you will be able to track your progress on each channel . You can view channel reports from the Advanced Report page under the Reports tab . Choose Adsense for Content , choose the date range and then select the Channels Data radio button . Choose any number of active channels by holding down the CTRL key . Next click on Display Report . It’s as easy as that . . . . . . .

# Having Control Over Your Adsense Account

You the publisher , have complete control over the advertisement that runs on your site . You can choose to run only image ads , only text ads , or a combination of both . Google recommends that you choose a combination of both to maximize your earning potential , but the decision is yours .

When making your ad decision , you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page .

As of right now , you are not able to differentiate your image ad click rate from your text ad click rate . You can of course , differentiate your click rate from one site as opposed to another site . Say , for example , you run only image ads on one site and only text ads on another site . By setting up channels to track both sites , you can see which site has the better click rate . Of course , you have to take into consideration there would be more factors than whether you were running text or image ads . The content , the placement of the ads in general , even the color could make a difference .

Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads . Remember , it’s all up to you !

# Dos for Using the Google Adsense Program

Google Adsense is a fun and easy way to make extra money . It’s important to follow the rules though as Google is serious about the integrity of this program . Not following the rules could result in your Google Adsense account being terminated . Here are a few Dos for using the program :


Read the Terms and Conditions and Program Policies thoroughly .

Read everything you can about Google Adsense . Learn from others’ experiences and mistakes .

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience . Realize it does take some time and hard work . That’s why it’s so important that you write about something you care about . Hard work is even harder if you don’t like what you’re doing .

Visit other sites that are benefiting from Google Adsense . Click on the ads only if you are truly interested in the product or service being advertised . Read other people’s blogs and comment on them . Only offer a comment though if it is truly sincere .

Hopefully , these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money . . . . . . .

# Does Google Adsense Offer Direct Deposit?

Google adsense offers various payment options for publishers .

Electronic Funds Transfer (ETF) is offered in 16 countries whereby your payments are deposited directly into your bank account in your local currency . Check Google Adsense support to see which countries participate in this option . You will need to sign up for this option after your application is approved by signing into your account . You then click the edit link adjacent to the payment header . After you fill out the bank information , Google Adsense will make a small test deposit into your account . This is for security purposes to assure the account is really your own .

Watch your account for the test deposit to post , usually within just a few days . After you have received the deposit from Google , log back in to your account and in the Payment Details section , click Verify Account . You then will need to enter the amount of the test deposit . If you do not complete this step , your payments will be on hold . Once you enter the test deposit amount correctly , your bank will be approved and selected as your form of payment . . . . . . .

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